DIGITAL MARKETING Services

Get Found. Stay Found. 

Having a strong online presence means your brand is able to tell a story, attract those who are looking for companies like yours and find the advocates that can influence others to discover you.

That’s what Mary Jane Marketer’s cannabis digital marketing services are all about. We combine the art and science of getting found, staying found and amplifying your audience.

Not sure what your business needs? Start with our digital marketing monthly service packages.

Search Engine Optimization (SEO) Services

So, how do you get found organically? Enter search engine optimization (SEO).

Search engine algorithms give preference to websites that meet these three key criteria:

  • Speed
  • Security
  • Relevancy

So, how does your site stack up? While it used to be easy to rank high in search engine results by simply adding highly-searchable keywords to your site, this is no longer the case.

Many agencies will only help you with keywords, but just having keywords is not enough. While you do need to know which words to use, you also need to know why and how to use them on both the page and the technical backend that the search engine bots see.

Mary Jane Marketer focuses on relevant content and your technical site structure to ensure that it’s search engine friendly, which can make the difference between having results on the first page or not. Download our SEO Services Pricing sheet.

SEO Audit and Strategy $4,500
Ongoing SEO Strategy
monthly engagements start at $2,000
After you have completed an initial SEO Audit and Strategy, your website will need an Ongoing SEO Strategy. This is because search engines are constantly tweaking their search results based on how consumers search. Mary Jane Marketer will help you maintain those hard-won search engine rankings and optimize your current rankings. We will make sure your technical structure is in good health so that you’re always ready for when the search bots come crawling. Monthly engagements will be based on an initial assessment that is obtained from the SEO Audit and Strategy.
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Content Generation

Content is so important for both maintaining SEO health and creating shareable information that interests your target audience and keeps them engaged with your brand. Whether your position is sustainability, health, and wellness or just some dank bud, your content needs to reflect your brand positioning.

Creating quality content takes more time than most busy businesses having, which is why Mary Jane Marketer can help create killer content so you can concentrate on what matters most: your business. Download our Content Generation Services Pricing sheet.

Blogs
monthly packages start at $2,500
Long and Short Form Content
Starts at
$1,800
/per piece
There are many ways you can deliver exceptional content to prospects and customers, and Mary Jane Marketer has the experience to bring your vision to life. We offer many types of short- and long-form content including:
  • Product sheets
  • In-store flyers
  • B2B sales sheets
  • Whitepapers
  • Case studies
  • Ebooks
Our experienced writers can match your brand voice and craft exceptional stories ranging from highly technical lab reports to entertaining ebooks on how to make your own edibles. Our talented designers can make the visual appeal of the page match the quality of the content.
Website Copy by request
A common mistake that brands make when talking about themselves on their website is that they start with the “what” rather than the “why.” We believe that engaging copy has to strike an emotional chord with the target audience, while also balancing the science of keyword optimization to drive the right traffic to your website. Whether you’re looking to optimize a single page or write website copy from scratch, Mary Jane Marketer will craft copy that performs.
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Consumer Expansion and Engagement Services

Let’s face it: the cannabis industry has a reputation. Social media can either further perpetuate the wrong assumption or break down barriers and engage new customers.

Your brand image is everything. You need to know how to effectively engage on social media platforms in a way that best reflects your brand and the stories you want to tell. If you’re a luxury, organic CBD skincare brand, your content should reflect the discerning buyers’ tastes.

Mary Jane Marketer understands the cannabis consumers who are looking for a high-quality experience or for wellness solutions, and how to engage with those consumers effectively.  Download our Consumer Expansion and Engagement Services Pricing sheet.

Promotional Strategy $2,300
The promotional strategy first looks at your current online presence and your desired target audience. We will provide strategic recommendations to expand your target audience through social media and paid media options that match your budget.
Ongoing Social Media Support
monthly engagements start at $1,900
As more of the world turns to social media for recommendations, it’s more important than ever to have a social media presence that aligns with the stories you want to tell. Mary Jane Marketer can help your cannabis brand with direct to consumer engagement and help establish you as an influencer in the space.
Paid Media Management
monthly engagements start at $1,200
Until recently the cannabis and CBD industries did not have access to paid media. Now, Google is testing CBD paid search ads with a few key players. Cannabis companies can advertise on Yelp. There are sure to be options that are right for your brand both online and off.
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Monthly Digital Marketing Services Packages

Choose a monthly package to generate interest in your brand and engage directly with your audience. 

Beginner

$4,200

  • SEO + keyword research
  • Blogs 1x week
  • Organic social media posting – 2x per week
  • Social media profiles update
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Intermediate

$5,500

  • SEO + keyword research
  • Blog 2x week
  • Organic social media posting – 3x per week
  • Social media profiles
  • Build email list + send 1x email per month
  • Website copy updates (1-2 pages per month)
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Advance

$9,000

  • SEO + keyword research
  • Blogs 3x week
  • Organic social media posting – 5x per week
  • Social media profiles
  • Build email list + send 4x emails per month
  • Website copy updates (2-4 pages per month)
  • Paid media* (Management of 1 platform)

*Paid media ad spend not included.

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Mary Jane Marketers