New Jersey Recreational Cannabis Retail License Application Bootcamp

DIY Retail License Applications

Are you a savvy entrepreneur who is looking to break into the cannabis industry in New Jersey? If so, you need to submit an application for a Class 5: Recreational Cannabis Retail License. The application can be daunting, and if you’re unfamiliar with the cannabis industry, it can be a challenge to find companies who will do business with you. 

Not to worry, Mary Jane Marketer’s experts are here to help guide you through the application process! 

When you sign up for the New Jersey Recreational Cannabis Retail License Application Bootcamp, you’ll spend 3 days learning the ins and outs of the cannabis industry and requirements for a retail license in the state of New Jersey. 

Who Should Attend The Application Bootcamp


Those who love DIY! If you want to write the application on your own, but need a little guidance on what to include in the required sections, this is the bootcamp for you. 

What you’ll learn

The bootcamp covers the sections required to submit the New Jersey application. 

You’ll also receive the following bonus content: 

  • Cannabis business referrals: Mary Jane Marketer will connect you with the business services you need to run your dispensary. This includes vendors for point-of-sale solutions and payment processing, packaging, business insurance, accounting, cash management, product selection, hiring, and training and education.
  • Expert advice on how to make your brand stand out and differentiate your retail store. 
  • Marketing advice on what you’ll need to complete the in-store experience and get the word out.  

Post-bootcamp, you’ll be equipped with the knowledge you’ll need to sit down and write your New Jersey Recreational Cannabis Retail application. 


Why now? 

If you haven’t already started planning, you’re already behind. Although the application requirements are not yet finalized, your competition is already looking at retail spaces and gathering their capital to get started. 

Once the application guidelines have been finalized, the New Jersey Cannabis Regulatory Commission will begin taking applications after 30 days. If you wait until the application is finalized, 30 days is not enough time to gather all your documents and complete all the requirements for the application. Don’t wait!

New Jersey Retail Application Bootcamp Dates & Agenda

Current Bootcamp Dates

We are currently offering two New Jersey Retail Application bootcamps in May: 

  • Friday, May 21 – Sunday, May 23, 2021
  • Tuesday, June 22 – Thursday, June 24, 2021

Location: All bootcamps will be hosted remotely using video conferencing. 




Sample Retail Application Agenda

Please note that the agenda is subject to change.

Day 1: 10:00 am–4:30 pm 

Topics Covered:

  • Overview of the New Jersey Recreational Cannabis Retail License Application
  • Branding and Differentiation: What makes a dispensary stand out? 
  • Operating Plan: Products and supply chain management, point of sale, dispensary layout, business recordkeeping, and compliance standards
  • Environmental Impact Plan 


Day 2: 10:00 am–4:00 pm 

Topics Covered:

  • Safety and Security Plan: Security requirements and best practices to ensure compliance with New Jersey identification procedures and product and cash management security
  • Proposed Site Location: The dos and don’ts of retail space selection, microbusiness qualifications, and consumption areas
  • Workforce Development Plan: Defining roles and responsibilities, hiring, diversity and inclusion, and employee training and education


Day 3: 10:00 am–4:00 pm 

Topics Covered:

  • Community Impact Statement: How to develop your community engagement plan
  • Summary of Business Experience: Highlighting your business experience and competencies for running a retail store in a highly regulated market
  • Business and Financial Plan: Identifying relevant financials, business licenses, and contracts needed for the retail application
  • Capital and Investment Planning: Capital and liquidity needed for the cannabis market and equity investor requirements
  • Next steps and Q&A

Sign up for the
New Jersey Recreational Cannabis Retail Application Bootcamp


Space is limited! Sign up today by completing the form below. You will be invoiced for the full amount of the bootcamp with immediate payment required.  


Bootcamp pricing

  • Early Bird Pricing (book by two weeks prior to the bootcamp): $2,475
  • Standard Pricing: $4,175


Mary Jane Marketer believes in social equity. Business owners identifying as minority, woman-owned, or disabled-veteran-owned will receive the Early Bird Pricing.

    Frequently asked questions about the retail application bootcamp

    Is there a waitlist if the bootcamp fills up? 
    Yes, we will create a waitlist and will notify you should a space become available; otherwise, you will be given priority to book the next bootcamp dates before they go public.
    Can I pay with a credit card?
    Yes, we accept credit card or ACH transfer. You will be sent an invoice with a payment link once you fill in the form.
    What is your refund policy?
    You will have a seven-day cancellation period after booking. After seven days, no refunds will be offered. There will be no refunds once the class has started.
    How will my ideas be protected?
    All participants will be asked to sign a non-disclosure agreement (NDA) so that participants can feel free to share their thoughts and ideas.
    Can I reschedule?
    You may only reschedule if there is space available at the next bootcamp and if the request is submitted in writing at least 14 days prior to the start of the bootcamp. Please note that no-shows are treated as abandoned and a refund will not be given. 
    Will the session be recorded?
    Recording will not be permitted. The purpose of the bootcamp is to be present. You will receive an application workbook that will guide you through the process. This is the only material that you will be permitted to use after the bootcamp.
    Will you write the application for me?
    The purpose of this bootcamp is to teach you what is required in the application process and provide you with industry best practices. You will be responsible for writing the application sections. However, Mary Jane Marketer offers full application writing services. These services will be discounted if you choose to hire Mary Jane Marketer to write the application after the bootcamp.
    Will you submit the application for me?
    Application submission is the sole responsibility of the participant.
    Are there any additional fees I should be aware of?
    Not from Mary Jane Marketer, but please note that the application fee is $20,000 to the state of New Jersey.
    How often do you run these bootcamps?
    We are currently scheduling for May 2021, and we will add more as schedules allow.
    Do you run bootcamps for other license types like growing, manufacturing, or delivery?
    Great question! At this point, we are only running bootcamps for the retail licenses. For those interested in application services for growing, manufacturing, or delivery services, please contact for pricing.
    Do you offer private bootcamps for me and my team?
    Yes, Mary Jane Marketer will work with you and your team on a private bootcamp. This can be especially helpful if you're looking to pursue multiple application types (e.g. delivery plus retail) or are submitting multiple applications in different areas. Private bootcamps require a minimum of 5 participants. Please contact to begin.
    I have so many questions, but this FAQ doesn't cover them. How do I talk to you?
    Contact us at and a member of our team will be happy to answer your questions. 
    Mary Jane Marketers