BRANDING AND DIFFERENTIATION

Who is your audience? If you answered "everybody" you’re in trouble. As growers and distributors see a flood of new competitors in the market, determining a niche in an increasingly crowded space will save you from being forced to compete on price alone, which is a losing strategy once the market is legal on the federal level. Mary Jane Marketer looks at your current market share and how your brand stacks up against your competitors. Then we examine the market for opportunities and conduct brand research to develop a plan for your brand that will protect you from a commoditized market.

Do you know what story your brand is telling? Sometimes there’s a gap in perception versus reality. If you’re struggling with understanding why your premium brand can only get sold on discount, or why people just don’t understand the value of your product, you need a Brand Audit. We look at your existing brand and your perception in the market. If it doesn't align with your brand image, we form a strategy to get you where you want to be.

People don’t buy from brands they like, they buy from the brands they love. Becoming a loved brand is not a happy coincidence - it’s a strategic decision that can make or break a company. Logos, collateral, web design, social media, product packaging, and photography all help tell a story about your brand. Mary Jane Marketer will develop collateral to delight your target audience.

When you’re launching a new product there’s a lot to think about. You must be familiar with certain regulations of the cannabis industry. Your product packaging should appeal to your target audience, but it also must meet compliance standards. When launching a new product, you want to ensure that the copy is perfect, the photography creates a desirable image and that the logo is easily recognizable. Unfortunately, many companies put a lot of effort into this part without testing market viability with their target audience. Doing it right the first time will save you money in the long run. Mary Jane Marketer develops a tried and tested strategy before your product launches or store opens.

If you're a new brand in the process of raising capital, the successful differentiation of your brand is critical for success. Partnering with an agency that has start-up experience can help you succeed. Mary Jane Marketer will help you determine your niche in the market, and we'll develop collateral to help you land the pitch meeting so you can show why you're a sure bet. The pitch kit has everything you need and includes:

• Story crafting
• Market research
• Development of a one-page pitch sheet
• Development of a funding pitch deck
• Promotional strategy to help you get noticed